Wälo connects your offer — loan, card, investment or insurance — with users whose real financial profile matches what you sell. No spam, no saturated channels, with AI.
Every application reviewed by a person · Cancel anytime · No implementation fees
If you sell financial products and rely on expensive, poorly-segmented channels, Wälo is your next channel.
Where other channels sell empty volume, we sell real intent backed by financial data.
Receive only users who match your product. Our engine calculates a match-score based on their real financial health.
Computed every night from the real financial health of people who turn on Opportunities. For privacy, a segment can only be targeted once it has at least 50 people. These are the segments:
Integrate leads and conversions directly into your CRM. HMAC-signed, automatic retries, event dashboard.
Impressions, clicks, conversions, ROI per offer. Ready to share with your board.
Your offers reach users at the right moment: when they pay their card, save, or check their cash flow.
You never expose your data to the user, nor the user's data to you. Only consented and audited flows.
Three steps: you sign up, we match you with the right fit, and you get the lead.
Define your offer (product, description and which segments you want to reach) and how long it runs.
Our financial-health engine identifies users that match your offer and shows it contextually.
When a user shows interest, you get the lead via dashboard, webhook or report, with its match-score. You decide the next step.
We charge a monthly subscription, not a commission per sale. Your margin is yours.
For growing fintechs validating the channel.
The most popular. For serious banks and lenders.
For large issuers with volume and SLA.
Need something different? Let's talk about a custom plan
Terms · Privacy · The data processing agreement is read and accepted when the account is created.
Banks, fintechs, card issuers, lenders (BNPL, payday, personal, mortgage), insurers, brokerages, AFP/AFAP/Afore, crypto brokers and investment platforms. If you sell a regulated financial product, you have a place here.
Your monthly subscription already includes a volume of qualified leads. You don't pay per click or impression — you pay for users that actually match your offer and show intent.
No. Only what the user expressly consents to share when requesting your offer, and segments are aggregated. The data processing agreement is read and accepted before the account is created.
Yes. Pro and Enterprise include HMAC-signed webhooks, so you can push leads to Salesforce, HubSpot, Pipedrive, Zoho or your own endpoint.
A person reviews your application before approving it, and we do not commit to a turnaround yet. The portal shows your status and who to write to. Once approved, you pick a plan and the account goes live when payment clears.
You can cancel month to month — today we only sell monthly subscriptions. If the KPIs fall short, our team helps you tune your offers.
Sign up, accept the data agreement and wait for approval. With your offer published, you start receiving leads from the segment you choose.